Unlock the playbook driving 7-figure ecommerce SEO campaigns
A self-paced online course for in-house and agency SEOs working on ecommerce sites – the tactics, systems, templates, and workflows that deliver results time after time.
Trusted by SEOs from:
Here's what students love about the course
What's inside?
You’re about to get all the guides, advice, templates and training you need to grow ecommerce stores with SEO in this self-paced online course.
Strategy
- Discover the different approaches you can take to SEO depending on your circumstances
- Understand what your competitors are doing so you can get ahead
- Set your store up to maximise your SEO success
Keywords
- Identify the high-intent keywords that you can rank for
- Use those keywords in the right way to optimise your money pages
- Don’t make the common mistakes that can set you back years
On-Site SEO
- Yes, your page titles still matter – and you’ll learn how to make the most out of them in 2025
- You’ll learn my £1m SEO mistake (this still hurts)
- Leverage trust builders across your site for SEO success
Technical SEO
- Technical SEO can make or break your entire SEO system
- Or it can barely need any attention at all
- Learn exactly what you need to know and when you need to know it
Content
- Help your audience find your brand and the products you sell
- Learn the different types of content to create that actually gets sales
- Focus on creating great content that impacts your bottom line
Link Building
- Learn how to build links that drive traffic and sales as well as authority
- Build links that won’t risk hurting your store’s traffic
- Identify opportunities to ramp up your website’s authority quickly
- Scalable link-building systems that can drive thousands of links each year
AI Search Discovery
- It’s new, but there are early signs of what will increase your chances of appearing in AI Search
- Discover the citations you need that make the biggest difference
- Learn how partnerships can be huge when it comes to visibility
Leveraging AI
- Work smarter, not harder with AI
- Streamline your processes and conduct analysis that would have taken hours in just minutes
- Simple prompts that can unlock insights you didn’t realise you could get
SEO Breakdowns
- Breakdowns of highly successful SEO campaigns
- Learn from the absolute best ecommerce SEO campaigns in the world
- Currently featuring Gymshark, Wayfair and Craftd
Branded SEO
- How to fill the gaps in the leaky bucket with your branded keywords
- How to leverage branded keywords for more revenue
- A breakdown of every type of branded query you can target
Unlock the Ecommerce SEO Bootcamp
- 100% actionable
- Self-paced course
- Templates & trackers included
- Lifetime access & regular updates
Years of clients with real results
Real results, over and over again
Unlock the Ecommerce SEO Bootcamp
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
What's in the course?
Part 1 – Fundamentals
- Understanding your SEO opportunity
- How to find what your customers are searching for
- Setting up your store for SEO success
- Setting up the essential tools
Part 2 – Money Pages
- Identifying the best keywords for your brand
- Optimising your collection pages
- Optimising your product pages
- Using trust signals for SEO growth
Part 3 – Content Strategy
- Building your content strategy
- Understanding your content funnel
- Choosing the right keywords to target
- How to create content for traffic & sales
- How to find scalable content opportunities
Part 4 – Building Authority
- How to build domain authority the right way
- Building links with your products
- Building links with your images
- Building links with your expertise
- How to find anyone’s email address
Who's it for?
If you fall into the follow camps, this could be perfect for you:
- In-house or agency SEOs working on ecommerce stores
- Founders/marketers who want to drive repeatable SEO growth
- People comfortable with the basics (GSC, crawling, keyword research) who want to level up
- Stores with real belief SEO can scale the profitability of their brand
Who it’s not for
- Local-only lead-gen businesses or pure information/affiliate sites
- Teams looking for a done-for-you service or “set-and-forget” SEO
- Anyone unwilling to test and iterate
- Those expecting results without content, links, or site changes
- If you think SEO is dead. What's the point, right?
Unlock the Ecommerce SEO Bootcamp
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
Bootcamp
Everything you need to run ecommerce SEO with confidence.-
Full access to Bootcamp 2.0
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45 actionable lessons
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Lifetime course updates
Bootcamp Pro
The full Bootcamp, plus tools and personal guidance to move faster.-
Full access to Bootcamp 2.0
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45 actionable lessons
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Lifetime course updates
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Looker Studio Dashboard
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20-minute video SEO Audit
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Exclusive invite to group Q&A session
SEO Accelerator
Hands-on coaching for teams to execute with pace. (Only 5 spots available)-
Async Slack communication
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Monthly Coaching Calls
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Ideal for agency or in house teams
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Teamwide access to Bootcamp 2.0
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Lifetime course updates
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Looker Studio Dashboard
Enrolment closes in:
Your instructor: Freddie Chatt
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK.
After dropping out of university, I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and have accumulated a deep understanding of what works and what doesn’t in SEO for online stores.
I used this knowledge to grow Village Cricket Co. into a six-figure brand using just SEO, using a defined system to find high converting, low competition keywords that drive sales and not just traffic.
This course is the combined process developed from working with hundreds of ecommerce brands and personal experience with my own brand.
And thanks to over 12 years of experience working with ecommerce brands I’ve been able to help clients achieve results like these:
One recent client seeing over 373% year-on-year growth. A phenomenal team executing to an extremely high standard.
Another client, maintaining impressive performances despite turmoil within the industry they are in.
Clients who implement consistently can see organic search become their most profitable acquisition channel.
What has changed in 2.0?
In short, everything.
The original Ecommerce SEO Bootcamp was a single process to go from zero to $10,000/month from SEO.
In 2.0, I give away EVERYTHING I know that helped me build SEO campaigns that drive millions of dollars of revenue for ecommerce brands.
This includes:
- Scalable link building systems that build thousands of links each year
- The mistakes I've made along my journey and how I do things differently
- How to tackle indexation issues at scale
- A whole HEAP of AI-related factors
Unlock the Ecommerce SEO Bootcamp
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
Frequently Asked Questions
Will it work for my ecommerce platform?
Yes. All of the advice in the course is designed to work across all major ecommerce platforms. Whether you are on Shopify, Woocommerce, Prestashop, Wix, or any other.
Most SEO courses are like $990, or $1997! What's the deal?
This isn't my primary source of income and my main goal is to give back to the community. Not knocking those courses, I've taken many over the years, but often there is a lot of information which doesn't apply as they go very broad.
How long do I get access for?
Forever. You can access it for as long as you'd like with no extra payment. I'll keep it updated as SEO evolves.
SEO has changed so much over the years, is this course up to date?
Absolutely. I am actively working with multiple ecommerce brands (and running my own) on SEO strategy, so as SEO continues to evolve I keep the content within the course updated. And of course, the AI search elements too.
Do you offer a guarantee of results?
I absolutely would love to. But the simple fact is the results are dependant on the work that goes into your SEO. What I do offer is a 100% money-back guarantee if you don't find any value in the course.
What if I don't like the course?
For whatever reason you aren’t happy with the course, just let me know and I’ll issue a full 100% refund, no questions asked.
SEO is dead. Why would I buy a course on it?
You keep thinking that whilst students of this course make money.
What is the time commitment of the course?
The course is entirely self-paced, so you can work through it as fast or as quick as you would like.
In total watch time, there is approximately 4 hours of total watch time.
Highly respected by peers
Risk Free 100% Money Back Guarantee
For whatever reason you aren’t happy with the course, just let me know and I’ll issue a full 100% refund, no questions asked.
Unlock the Ecommerce SEO Bootcamp
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
Copyright © 2025 Freddie Chatt