Learn the tactics driving 7-figure ecommerce SEO campaigns
Scaling ecommerce stores shouldn’t feel like guesswork. Inside the Ecommerce SEO Bootcamp course, you’ll get real, proven frameworks to confidently grow traffic, scale rankings and drive real revenue. Just like the big name brands.
Trusted by SEOs from:
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You’ve read every ecommerce SEO guide but your store growth is stagnant
Most SEO advice takes you from 0-1. But going from 0-1 is easy. The hard part is figuring out how to scale from 1-10. That’s where most ecommerce marketers get stuck.
I’ve been there. I learned the hard way what it really takes to grow ecommerce stores (and I’ve made the £1 million mistakes along the way so you don’t have to). Now, I’ve taken everything I learned to create the Ecommerce SEO Bootcamp course.
It contains everything I wish I had when I was trying to figure out what actually works. You’ll get all the ecommerce SEO frameworks, processes, templates and real-life examples used to drive 7 and 8-figure growth.
What's inside?
Everything you need to learn fast and
grow your store even faster.
In 50+ short, actionable lessons.
You’re about to get all the frameworks, templates, and training you need to grow ecommerce stores with SEO in this self-paced online course.
Module 1: Strategy
- Discover the different approaches you can take to SEO depending on your circumstances
- Understand what your competitors are doing so you can get ahead
- Set your store up to maximise your SEO success
- BONUS: Get a free organic revenue potential dashboard
Module 2: Keywords
- Identify the high-intent keywords that you can rank for
- Use those keywords in the right way to optimise your money pages
- Learn how to spot and avoid the common keyword mistakes that can set you back years
Module 3: On-Site SEO
- Yes, your page titles still matter – and you’ll learn how to make the most of them in 2026
- You’ll learn my £1m SEO mistake (this still hurts)
- Leverage trust builders across your site for SEO success
Module 4: Technical SEO
- Discover the number one technical SEO fix you need the make on Shopify to instantly boost product rankings (and your bottom line)
- Learn how to strategically use internal linking to solve indexing issues
- Identify and fix index bloat and crawl budget issues with a simple, repeatable process
Module 5: Content
- Help your audience find your brand and the products you sell
- Learn the different types of content to create that actually gets sales
- Focus on creating great content that impacts your bottom line
Module 6: Link Building
- Learn how to build links that drive traffic and sales as well as authority
- Build links that won’t risk hurting your store’s traffic
- Identify opportunities to ramp up your website’s authority quickly
- Scalable link-building systems that can drive thousands of links each year
- BONUS: Get my proven outreach templates and trackers for building high-quality links
Module 7: AI Search Discovery
- It’s new, but there are early signs of what will increase your chances of appearing in AI Search
- Discover the citations you need that make the biggest difference
- Learn how partnerships can be huge when it comes to visibility
- BONUS: Get a browser extension to reverse engineer how to appear in AI search
Module 8: Leveraging AI
- Work smarter, not harder with AI
- Streamline your processes and conduct analysis that would have taken hours in just minutes
- Simple prompts that can unlock insights you didn’t realise you could get
- BONUS: Steal my ChatGPT prompt templates for generating insights with LLMs
Module 9: Branded SEO
- How to fill the gaps in the leaky bucket with your branded keywords
- How to leverage branded keywords for more revenue
- A breakdown of every type of branded query you can target
Module 10: SEO Breakdowns
- Breakdowns of highly successful SEO campaigns
- Learn from the absolute best ecommerce SEO campaigns in the world
- Currently featuring Gymshark, Wayfair and Craftd
- PLUS… even more breakdowns to be added in 2026
New for 2026
And that’s not all. You’ll get brand new modules led by ecommerce SEO experts.
This course is built to evolve. Just like SEO does. You’ll get access to brand new modules throughout 2026, created by experienced SEO pros who’ve been there, scaled brands and are ready to show you how to do it too.
Module 11: Organic Shopping
- How to optimise your Google Merchant Centre feed
- Improve your structured data for increased visibility
- Upgrade your product page content
- Build a joint-up Organic Shopping system that drives real results
- See how AI search reshapes the world of Organic Shopping
- BONUS: Get resources to make optimising Organic Shopping easy
Module 12: Coming soon...
- Stay tuned for more modules being released in 2026
Here's what students love about the course
Real results
“I've spent years and over $60,000 learning SEO. I could have saved all that money and become even more profitable if I had this course from day one.”
Ecommerce SEO Bootcamp doesn’t just teach you theory. It gives you the tried-and-tested processes I’ve used to help brands grow their organic revenue and make SEO a core growth channel.
Clients who implement these processes get results like this 👇
One recent client seeing over 373% year-on-year growth. A phenomenal team executing to an extremely high standard.
Another client, maintaining impressive performances despite turmoil within the industry they are in.
Clients who implement consistently can see organic search become their most profitable acquisition channel.
Learn the exact tactics driving 7-figure ecommerce SEO campaigns
- 100% actionable
- Self-paced course
- Templates & trackers included
- Lifetime access & regular updates
Who's it for?
The course is trusted by in-house and agency SEOs working on big name and fast growing ecommerce brands
Ecommerce SEO Bootcamp is for people who are already doing ecommerce SEO (or trying to) and want to get better results, faster.
Whether you’re in-house, freelance or agency-side, if you’re serious about making SEO a reliable growth channel, you’re in the right place.
This course is perfect for…
- In-house or agency SEOs working on ecommerce stores
- Founders/marketers who want to drive repeatable SEO growth
- People comfortable with the basics (GSC, crawling, keyword research) who want to level up
- Stores with real belief SEO can scale the profitability of their brand
This course is NOT for…
- Local-only lead-gen businesses or pure information/affiliate sites
- Teams looking for a done-for-you service or “set-and-forget” SEO
- Anyone unwilling to test and iterate
- Those expecting results without content, links, or site changes
- If you think SEO is dead. What's the point, right?
Yep, even more reviews, this time from my clients
Turn scattered SEO knowledge into a system you can actually scale
Bootcamp
Everything you need to run ecommerce SEO with confidence.-
Full access to the Ecommerce SEO Bootcamp course
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Over 50 actionable lessons
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Lifetime course updates
Bootcamp PRO
The full course. PLUS tools and personal guidance to move faster.-
Everything in Bootcamp PLUS...
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Monthly SEO Review Looker Studio Dashboard
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20-minute video SEO audit
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Exclusive SEO Experimentation Workshop
SEO Accelerator
Hands-on coaching for teams to execute with pace. (Only 5 spots available)-
Everything in Mastery PLUS...
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Async Slack communication and support
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Monthly coaching calls
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Teamwide access to the Ecommerce SEO Bootcamp course
Training your team? Help your in-house or agency team master ecommerce SEO with a team package. Reach out to ask about team rates.
Upgrade to PRO
Add an extra £500 of value from Bootcamp PRO
On top of all of the training, lifetime updates, templates, trackers, SOPs and more. In Bootcamp PRO, you also receive:
SEO Monthly Reporting Looker Studio Dashboard
- Get the exact dashboard I use with clients to showcase their SEO performance
- Top-level metrics and deeper metrics in specific areas of SEO.
- Highlights organic search, organic shopping and AI search performance.
20 minute video SEO audit
- Whether it’s your site, a client’s site or a competitor’s site – I’ll review it
- A private recording of everything I can see of note within 20 minutes
- Using external tools to give as much value as possible from potential issues to massive opportunities
SEO Experimentation Workshop
- An exclusive workshop on how to capitalise on SEO testing
- Discover the full process from ideation, implementation and reviewing the results of the tests
- Get real experiment ideas you can start running straight away
Enrolment closes in:
Your instructor
Hey, I’m Freddie — course leader, ecommerce founder and SEO consultant
I’m the founder and operator of Village Cricket Co. an ecommerce brand selling cricket gear in the UK where I put my experience growing multi-million pound ecommerce SEO strategies to the test.
After dropping out of university, I was thrust into the world of SEO as a digital marketing assistant back in 2012.
And it took off!
In that first year, we achieved triple-digit growth. After five years, it was an 8-figure channel for the brand.
Over the years, I’ve worked on all kinds of SEO projects. Domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant helping hundreds of store owners grow with SEO. It’s fair to say, I’ve built a deep understanding of what does (and doesn’t) work in SEO for online stores.
This course brings together everything I’ve learned from working with hundreds of ecommerce brands and my personal experience scaling my own store.
Now, you get to take my repeatable system for building easy, high-converting ecommerce SEO strategies that drive visibility, rankings and revenue.
What's changed?
SEO changes. So does this course
The original Ecommerce SEO Bootcamp was made to take you from zero to $10,000/month with SEO.
It was lean, focused and made to get results fast.
But since then, both SEO and this course have evolved.
It’s a full system to help you grow, scale and stay ahead in ecommerce SEO.
Inside the updated course, I give away EVERYTHING I know, including…
- Scalable link building systems that build thousands of links each year
- The mistakes I've made along my journey and how I do things differently
- How to tackle indexation issues at scale
- A whole HEAP of AI-related factors
- And lessons from other ecommerce SEO experts giving away their secrets to success
Learn the exact tactics driving 7-figure ecommerce SEO campaigns
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
FAQs
Will it work for my ecommerce platform?
Yes. All of the advice in the course is designed to work across all major ecommerce platforms. Whether you are on Shopify, Woocommerce, Prestashop, Wix, or any other.
Most SEO courses are like $990, or $1997! What's the deal?
This isn't my primary source of income and my main goal is to give back to the community. Not knocking those courses, I've taken many over the years, but often there is a lot of information which doesn't apply as they go very broad.
How long do I get access for?
Forever. You can access it for as long as you'd like with no extra payment. I'll keep it updated as SEO evolves.
SEO has changed so much over the years, is this course up to date?
Absolutely. I am actively working with multiple ecommerce brands (and running my own) on SEO strategy, so as SEO continues to evolve I keep the content within the course updated. And of course, the AI search elements too.
Do you offer a guarantee of results?
I absolutely would love to. But the simple fact is the results are dependant on the work that goes into your SEO. What I do offer is a 100% money-back guarantee if you don't find any value in the course.
What if I don't like the course?
For whatever reason you aren’t happy with the course, just let me know and I’ll issue a full 100% refund, no questions asked.
SEO is dead. Why would I buy a course on it?
You keep thinking that whilst students of this course make money.
What is the time commitment of the course?
The course is entirely self-paced, so you can work through it as fast or as quick as you would like.
In total watch time, there is approximately 4 hours of total watch time.
Highly respected by peers
100% risk-free money back guarantee
Try it. Apply it. If it’s not for you, get your money back
I built this course to help ecommerce brands grow. So I want you to take it and get value from all the lessons, resources and examples inside.
If you’re not happy with the course for any reason, just let me know within 14 days and I’ll give you a full refund. No questions asked.
Learn the exact tactics driving 7-figure ecommerce SEO campaigns
- 100% actionable
- Easy to follow lessons
- Templates & trackers included
- Lifetime access & regular updates
Copyright © 2026 Freddie Chatt
Ecommerce SEO Bootcamp gives you the same strategies and systems I’ve used to help ecommerce brands grow. But I can’t promise you’ll see the same results. Why? Because results depend on a lot of things: your site, your effort, your product, your team, your commitment. There are no silver bullets in SEO (we all know that). But if you take the lessons seriously, apply what you learn and stick with it, you might see some great results — just like other students have. But I cannot guarantee any results, success, or revenue, nor can I be responsible for any drops in ranking, traffic or revenue. With all that said, I hope you find this course as valuable as other students have.